Create Instagram stories that will be remembered
With your experiences, you can not only provide a lot of inspiration on Instagram, but also additional vacation bookings. The best way to do that is with a call-to-action button, because did you know that 70% of all users look at Stories every day and 15-25% of them even click on a call-to-action button?
Learn more from Lena in this video:
Here's how to create a call-to-action button for your experience stories:
- Upload an image for your story and then select the link sticker.
- Paste the link of your experience that you copied from your website in advance. This will take the user from Instagram, to the experience, and directly to your website via the back button. If the link is too long, you can use this website: www.shorturl.at.
- Personalize the link with a clear call-to-action, such as "Book your experience vacation".
Insider Tip: To prevent stories from being lost after 24 hours, create a new highlight to save your experience stories. This way, your guests can be inspired by your experiences at any time and will always be taken directly to your website, which in turn ensures more direct bookings.