Create engaging Instagram Stories with a call-to-action and increase your direct bookings
Instagram is the perfect place to present your experiences in an emotional, inspiring, and bookable way – especially through Stories.
Did you know that 70% of users watch Stories daily and 15–25% click on call-to-action buttons?
✅ Step-by-Step: How to Create a Call-to-Action Story
Here's how to create Stories that leave an impression – and drive bookings:
| 1. | 2. | 3. |
 |
 |
 |
1. Upload an image or video
Choose a powerful visual from your gallery or a past event that represents your experience.
2. Add a Link Sticker
📎 Use Instagram's Link Sticker in the Story editor.
🔗 Insert the direct link to your experience – ideally copied from your experience widget on your website (simply open the experience and copy the URL).
💡 Tip: This way, the link brings users directly from Instagram to the experience – and back to your website via the back button, increasing the chance of booking.
🛠 If the link is too long, you can shorten it using a tool like www.shorturl.at.
3. Personalize the call-to-action
Replace the default text with a clear, action-oriented message such as:
-
“Book now”
-
“Discover experience”
-
“View activity details”
📌 The clearer and more specific your CTA, the higher your conversion rate.
💡 Pro Tip: Use Story Highlights
Make your Stories last longer than 24 hours:
⭐ Create a Highlight (e.g. “Our Experiences”)
📌 Regularly save your best experience Stories to this Highlight
🧭 Guests can browse through them anytime and click straight to your website – perfect for:
-
repeat bookings
-
longer-term visibility
-
increased direct bookings
✅ Conclusion
With just a few steps, you can make your experiences more visible and bookable via Instagram:
✔️ Emotional storytelling with visuals
✔️ Direct links to your website & booking pages
✔️ More reach, inspiration & conversions
📩 Need help adding links or creating Stories?
Our support team is happy to help anytime!