The content of your experiences is not only important for your guests – it also plays a key role in your visibility and performance on Google.
In this article, we’ll show you how to craft strong, effective content to get the most out of each experience.
1. 🌟 Make Your Experiences Unique
Stand out from the crowd by offering experiences that:
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Take place in special or unique locations
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Happen at unusual or memorable times
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Are carried out in a distinctive way
👉 Also highlight the people and personalities behind the experience – that’s what makes it truly memorable!
2. ✏️ Clear & Concise Descriptions
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Use short, easy-to-read sentences
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Clearly answer: Who? Where? What’s happening?
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Avoid long-winded or complex phrasing – both your guests and Google prefer it simple and to the point.
💡 The ideal description length is around 500 characters.
👉 Check out our SEO blog article for more expert tips.
3. 📸 Authentic Images & Real People
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Use emotional, high-quality photos that offer genuine insight into the experience.
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Show the people behind the experience – this builds trust and connection.
The more images you include, the longer your guests will stay on the page – and the more positive signals you’ll send to Google.
4. 🔔 A Clear Call-to-Action (CTA)
The call-to-action is essential. Make sure your experiences are clearly bookable or requestable (see point 3 in the experience editor).
Guests should easily be able to take action via:
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Booking form
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Request button
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External booking link
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Call button
Only then will they be able – and willing – to take the next step.
5. 📍 Your Address Helps Google Index Your Experience
Always add a complete address in the address field using Google Maps (under point 1 in the experience editor).
This helps Google correctly associate your experience with your location and improve your local visibility.
6. 🎥 YouTube Videos Boost Your Visibility
Google loves YouTube content!
If you have a short video showcasing your experience, make sure to include it – especially for your most important offers.
📝 Final Thoughts
A well-designed experience page not only convinces your guests – it also boosts your visibility and performance on search engines.
Focus on clear structure, real emotion, and highlight what makes your experience truly special.
If you have any questions about content creation or would like feedback on your existing experiences, our support team is happy to help!