Short answer: Yes! Every experience should include an address – and here’s why it matters.
🚀 Why Is an Address Important in an Experience?
Adding a location (via Google Maps) directly to your experience automatically improves its visibility in Google search results – especially for searches related to that location or your region.
Google can better categorize your experience and display it in the relevant local search results.
🏨 Which Address Should I Use?
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By default: Always use your business address.
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For third-party experiences: Feel free to use the address of the external provider or the actual location where the experience takes place.
📌 Bonus: Even if the experience takes place externally, it will still show up via your profile page – and you’ll also benefit from the search volume related to the third-party location.
✅ Summary
🔹 Always include an address – directly in Step 1 of the experience.
🔹 This boosts your Google ranking and helps guests find you more easily.
🔹 The more precise the address, the better – for both you and your guests.
If you have any questions about adding addresses or optimizing for Google, our support team is happy to help!