In this article, we’ll explain the difference between categories and streams – and why both are essential for every experience.
✅ Always assign at least one category and one stream to each experience to ensure your content is correctly displayed, sorted, and published across all channels.
🗂️ Categories – for Structure & Google
Why do I need a category?
Categories are important for:
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Displaying similar experiences automatically in the experience detail view
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Correct classification in the printed weekly program
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Optimizing your experience for Google and search engines (SEO)
💡 As soon as two or more experiences share the same category, they will be listed as “Similar Experiences” in the detail view (unless this feature is deactivated).
👉 For a full explanation, see:
Why are categories important in an experience – and why do you need them?
📚 Streams – for Display on Website & App
Why do I need a stream?
Streams are required so that experiences can:
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Be shown in your Experience WebApp
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Be integrated via widgets (e.g. on your website, in your email templates, or digital info systems)
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Be grouped thematically and meaningfully for your guests (e.g. “Wellness & Spa”, “Kids”, “Nature & Activities”)
💡 Without a stream, an experience will not be visible to your guests in the ExperienceApp or your integrated widgets – even if it’s set up correctly in the CMS.
👉 Learn more here:
How do streams work – and why are some invisible yet still “visible”?
✅ Summary
| Category | Stream |
|---|---|
| Provides internal structure & SEO | Controls display & grouping |
| Powers similar experience suggestions | Essential for website, app & widget display |
| Needed for printed weekly programs | Needed for guest visibility |
📌 In short:
Categories structure your content – Streams control where it appears.
📩 Not sure if your experiences are set up correctly?
Our support team is always happy to help!