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      Giggle Value Index (€) – How Your Value Is Calculated

      The Giggle Value Index (€) shows you the total value you generate through using Giggle.tips – clear, transparent, and available in real time in your CMS.

      The Giggle Value Index consists of three main components:

      🔍 1. Visibility (Visibility Value)

      The Visibility Value (VV) measures the business impact you gain from increased visibility of your experiences with Giggle – even without direct bookings.

      Data basis:

      • Total Clicks on Experiences (TC)

      • Direct Bookings (DB)

      • Call Clicks (TCR)

      • External Booking Clicks (EB)

      • Conversion Rate for General Clicks (CRGEC) = 5%

      • Average Order Value (AOV) = €28

      Formula:

      VV = (TC - DB - TCR - EB) * CRGEC * AOV

      Example:
      800 clicks – 14 bookings – 73 calls – 48 external bookings = 665 general clicks
      665 * 0.05 * €28 = €931 Visibility Value

      ⚙️ 2. Productivity (Productivity Value)

      The Productivity Value (PV) shows you how much time and effort you save by using Giggle – thanks to automated bookings and multi-channel communication.

      🔁 A) Time saved through self-signups:

      Formula:

      SST = Number of Self-Signups * Time Value (€3)

      🌐 B) Time saved through info retrieval:

      Formula: 

      AIF = Total Clicks * 10% * €3

      Example:
      53 self-signups → 53 * €3 = €159
      1,200 total clicks → 1,200 * 0.10 * €3 = €360

      PV = €159 + €360 = €519

      💡 3. Conversion (Conversion Value)

      The Conversion Value (CV) accounts for actual and potential booking revenue: direct bookings, calls & external booking links.

      Data basis & formulas:

      • Direct Booking Value (DBV): Already tracked in Gigglytics

      • Call Request Value (CRV): 

      CRV = CR * Conversion Rate * AOV

      • External Booking Value (EBV):

      EBV = EB * Conversion Rate * AOV

      Example:
      DBV: €800
      32 call clicks → 32 * 0.25 * AOV = €224
      18 external booking clicks → 18 * 0.25 * AOV = €126

      CV = €800 + €224 + €126 = €1,150

      🧾 Conclusion: Your Giggle Value Index

      Formula:

      Giggle Value Index (€) = VV + CV + PV

      Example:
      Visibility Value = €931
      Productivity Value = €519
      Conversion Value = €1,150

      = €2,600 total value for your business during the selected period

      📊 Where to view your value

      In your CMS under “Statistics”, you can view your current Giggle Value Index at any time – filtered by period, languages, or streams.

      ❓ Questions?

      Reach out to us anytime at hello@giggle.tips – we’re happy to help you increase your value even further!