---
title: Why Are Categories Important in an Experience – and Why Do You Need Them?
description: In this article, we’ll explain why selecting a category for each experience is essential, and how it helps you improve the structure, visibility, and presentation of your content.
---

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3. [Categories](https://support.giggle.tips/en/help-center/experiences?hsLang=en#categories)

# Why Are Categories Important in an Experience – and Why Do You Need Them?

## In this article, we’ll explain why selecting a category for each experience is essential, and how it helps you improve the structure, visibility, and presentation of your content.

1. [Categories are mandatory](https://support.giggle.tips/en/help-center/experience-categories#info)
2. [Why are categories important?](https://support.giggle.tips/en/help-center/experience-categories#why) 
     1. [Similar Experiences](https://support.giggle.tips/en/help-center/experience-categories#similar-experiences)
     2. [Printed Weekly Program](https://support.giggle.tips/en/help-center/experience-categories#printed-weekly-program)
     3. [Google SEO](https://support.giggle.tips/en/help-center/experience-categories#google-seo)

### ✅ Categories Are Mandatory

Every experience must be assigned a category.

You can choose from **135 predefined categories** that help you organize your experiences meaningfully and consistently.

👉 It’s not possible to create your own categories – simply select the one that **best fits your experience**.

💡 **Tip:**  
If the experience is actually **general hotel information** (e.g. check-in, breakfast times, weather), please select the **“Information”** category.

### 📌 Why Are Categories Important?

Categories serve several functions – **technical, visual, and organizational**:

### 1. 🔗 Similar Experiences

Experiences with the **same category** are automatically shown as **“Similar Experiences”** in the detail view of each experience.

**Example:**  
A guest views your "Wine Hike" experience and is also shown a wine tasting – because both fall under the **“Culinary”** category.

👉 If you prefer **not to show similar experiences**, you can disable this in  
**Settings \> Advanced Settings**.

### 2. 🖨️ Printed Weekly Program

Categories also form the basis for your **PDF exports** in Giggle – such as your **printed weekly program**.

You can:

- Include or exclude specific categories
- Create custom printed schedules – for example, a **children’s weekly program** or **sports-only program**

👉 Learn more here:  
🔗 Printed Weekly Program

### 3. 🔎 Google SEO & Visibility

Categories help search engines (like Google) **better understand and index** your experience.

This directly contributes to **improved visibility** in search results.

⚠️ **Note:**  
Experiences categorized as **“Information”** are **automatically excluded from Google indexing**.

---

### ✅ Summary

Categories are more than just a required field – they’re a **powerful tool** for better organization, visibility, and presentation of your experiences.

They help you:

- Automatically show **similar experiences**
- Structure your content in **print exports**
- Improve your **Google ranking**

**Please note:** *Categories are not the same as streams.*  
While **categories** help you structure and organize your experiences internally and for Google, **streams** control **where and how** these experiences are displayed to your guests.  
👉 Learn more about [**streams here**](https://support.giggle.tips/en/help-center/what-is-the-difference-between-category-and-stream?hsLang=en).

📩 Not sure which category to choose?  
Our support team is always happy to help!

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